AIDC was commissioned to design and build the interiors of Novo Cinemas at Mall of Qatar, including a Japanese restaurant, condiment stations, and ticketing counters. The entrance featured LED-lit messaging walls, creating a dynamic and immersive arrival experience.

The project also included a VIP lounge and themed screening rooms, combining luxury with cinematic innovation. The design blended functionality with a modern, high-tech aesthetic to elevate the overall customer journey.