In 2012, AIDC was approached by Doha Bank to revamp the look and feel of its branches to appeal to a younger, more international clientele. Our design concept symbolized a journey of prosperity, with teller counters shaped like traditional dhows and flooring that blended sea blue and sand tones—evoking trust, growth, and exploration. The concept was successfully implemented across more than 20 branches and continues to define the bank’s retail identity today.